Rebuilt from the ground up, the new hosted software solution delivers real-time analytics, brand control, and pro engagement tools.

BOZEMAN, Mont., Aug. 28, 2025 /PRNewswire/ -- Guidefitter, the outdoor rec tech company operating the industry's leading platform for verified pro programs and community commerce, today announced the launch of The Cockpit v3.0, a brand-new, fully rebuilt hosted software platform for its brand partners. Designed from the ground up after years of direct feedback, the new Cockpit delivers real-time visibility into program performance, greater autonomy for brand marketing teams, and dynamic tools for engaging with pro customers.

Built exclusively for Guidefitter's 300+ brand partners, The Cockpit represents the next evolution of Guidefitter's core software offering—one that blends community, commerce, and pro program management into a single, intuitive SaaS-style control center.

"We didn't just upgrade The Cockpit—we rebuilt it from the ground up to match the way outdoor brands want to work," said Brian Worthington, VP of Brand Partnerships at Guidefitter. "Now our partners have deeper analytics, more control over their brand presence, and direct ways to engage the pros who influence what others buy. And with our Monthly Cockpit Report delivering key insights straight to their inbox, they can stay informed and act fast. This is the next step in turning pro programs into true go-to-market channels."

What is The Cockpit?

Like its namesake in aviation, The Cockpit gives brand partners both the visibility (gauges and analytics) and the control (levers and inputs) to steer their pro programs with precision and agility.

1. Analytics Dashboards & Monthly Summaries

Cockpit v3.0 provides powerful visibility into the metrics that matter—audience insights, pro program performance, product sales, fulfillment activity, content engagement, and campaign results. Premium features for Pro Essentials brand partners unlock deeper historical views, CSV exports, and expanded graphing capabilities.

Every brand partner also receives a Monthly Cockpit Report—a concise, automated snapshot sent to all authorized Brand Page Managers. The report highlights key program performance metrics, trends, and other news from Guidefitter, helping brand teams stay informed without having to log in.

"We've never had this level of clarity into how our pro program performs—what's working, what's not, and where the real ROI is," said Will Urish, Sales Manager at Hornady. "The Cockpit makes it easy to report to leadership, adjust tactics, and truly understand how we're performing across the Guidefitter ecosystem."

2. Program Customization

Guidefitter brand partners now have hands-on control of how their brand shows up to the Guidefitter community. From changing lifestyle imagery to curating featured product lists, updating educational content, or refining brand messaging, marketing teams can now customize and manage their digital storefront experience with confidence and speed.

"It's incredibly empowering to be able to update our brand's presence in real time, without needing help from anyone else," said Ashley Robertson, Senior Business Development Manager at Moultrie. "We're able to keep things fresh, better educate our audience, and feature products that reflect our current priorities. It feels like our Guidefitter Brand Page is alive now."

3. Audience Engagement

From creating posts to answering questions and responding to brand mentions, The Cockpit allows brands to interact directly with their most influential customers—pro guides, outfitters, instructors, and more. These aren't passive buyers; they're active community members. The Cockpit makes it easy for brands to join the conversation.

Why It Matters

Having a pro program is no longer enough. Brands need proof of performance, dynamic control, and direct engagement to keep pace.

• From blind to visible – Real-time insights eliminate the guesswork around program performance.
• From static to dynamic – Brand teams can now take full control of their imagery, brand messaging, featured products, and educational content, enabling a more responsive and authentic presence within the Guidefitter community.
• From one-way to interactive – With tools to post, comment, and engage in product Q&A, brands can now participate in the very conversations shaping buyer decisions.

What's Next for The Cockpit?

Guidefitter plans to expand Cockpit functionality over the coming months to deliver even more value to its partners. Upcoming enhancements include:

• Real-time notifications when brands are tagged, mentioned, or reviewed
• Deeper "closed-loop" analytics connecting pro content to consumer influence
• Additional premium features for Pro Essentials subscribers

An Outdoor Tech Platform for the Future

This release signals a broader evolution of Guidefitter as not just a marketplace or community, but as the outdoor rec tech backbone of the industry—a vertically integrated technology company delivering powerful software and measurable results to the brands that rely on authentic outdoor professionals to drive awareness and sales.

Guidefitter continues to invest heavily in product development, data infrastructure, and enterprise-grade tools that enable outdoor brands to thrive in a digital-first environment.

For brands interested in learning more about becoming a Guidefitter partner, contact partners@guidefitter.com.

About Guidefitter
Guidefitter is the leading outdoor rec tech company powering the industry's most comprehensive platform for pro program management, influencer-driven marketing, and community commerce. We help outdoor brands transform their pro purchase programs from simple discount mechanisms into strategic go-to-market channels—leveraging verified professionals to drive brand education, authentic content, and downstream sales.

More than 300 brands—including Swarovski Optik, Crispi Boots, Weatherby, Jetboil, and Garmin—use Guidefitter's vertically integrated platform to operate and scale their pro programs. Our hosted solution, The Cockpit, gives brand teams access to powerful analytics, storefront customization tools, and direct engagement with a high-trust community of verified outdoor professionals. This community includes licensed guides and outfitters, conservation officers, wildlife biologists, brand employees, educators, military personnel, and first responders.

By unifying software, commerce, and community, Guidefitter enables brands to drive measurable ROI through the professionals who influence what others buy.

Guidefitter is headquartered in Bozeman, Montana. To learn more, visit www.guidefitter.com or follow @guidefitter on Instagram.

Guidefitter Media Contact:
media@guidefitter.com

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SOURCE Guidefitter