The creator of the Beanie Babies phenomenon expands its line with an engaging new collectible, blending plush charm with bouncy fun.

NEW YORK, March 6, 2025 /PRNewswire/ -- Ty Inc., the iconic brand behind Beanie Babies, is proud to announce that its latest innovation, Ty Beanie Bouncers, has been honored with the Powerfully Playful Award at this year's Toy Fair in New York City. The recognition highlights Ty's continued innovation in the plush toy industry, seamlessly combining the softness of its beloved plush with the interactive fun of a bouncing ball.

The creator of the original Beanie Babies phenomenon brings new magic to the plush market. The timeless fun of bouncing balls meet Ty's creative genius in a brand-new category of fun. Ty's new Beanie Bouncers combine classic Ty design with proprietary bounce for the child in each of us. Ty showcased nearly 60 original and licensed Beanie Bouncers at the event, delighting attendees with this exciting new collectible.

"There was always a ball and there was always plush, but never before were they brought together!" said founder Ty Warner. "This was our most successful Toy Fair in the company's history. Beanie Bouncers' innovation paves the way into a new Ty collectible era. And to cap it off, TIA recognized us with a coveted award. Receiving this award is an incredible honor."

Ty Beanie Bouncers is a fresh twist on the classic bouncing ball, infused with the signature Ty charm. With high-quality materials, vibrant designs, and a proprietary bounce of up to 50 feet in the air, the toys bring timeless fun for kids and collectors alike.

Ty has long been at the forefront of toy innovation, from Beanies to Boos, Bellies and now Bouncers. The company remains committed to providing the best quality and value in the industry, even in the face of changing market conditions.

Ty's interactive booth at the Toy Fair captivated attendees, drawing crowds and generating excitement throughout the Jacob K. Javits Convention Center. Beanie Bouncers quickly became the talk of the event, solidifying their place as the year's must-have toy.

"We are grateful to the millions of children around the world who inspire us every day," said Warner. "With the incredible response to Beanie Bouncers, we are excited to see them become the next big collectible sensation like Beanie Babies were in the past."

For more information, visit the Ty Beanie Bouncers website.

About Ty Beanie Bouncers:
From the name in plush toys comes Ty Beanie Bouncers, 59 pint-sized plush toy balls full of compact fun! Ty Beanie Bouncers can be found at retailers nationwide. The company was founded by Ty Warner, an American toy manufacturer and chairman and CEO of Ty Inc., the world's largest manufacturer of soft toys. A philanthropist, Warner has donated over $300 million to various charities.

For more information about Ty Inc., visit shop.ty.com.

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SOURCE Ty Inc.